Building growth systems. One email a week.
Every week I break down one thing I'm building or one system I've deployed on a real ecommerce store.
Sometimes it's a checkout optimization that generated $67K. Sometimes it's how I use AI to run operations across 5 brands. Sometimes it's what broke and what I learned from it.
One email. No fluff. Unsubscribe anytime.
Recent topics
- —The 3 numbers that control your entire ecommerce revenue
- —How I use AI to run my entire content operation
- —The checkout field that cost a store $67K
- —Why I'm building 6 WooCommerce businesses at once
Born and raised in Silicon Valley. Been building on the web for 30 years. I've spent the last 12 deep inside WooCommerce. Hundreds of stores. Every niche you can think of. Now I'm building an ecosystem of ecommerce growth tools, AI products, and services. Plugins, SaaS, consulting, and an AI work platform. No investors. No co-founder. No safety net. Just the work.